A COMPREHENSIVE ANALYSIS OF WESTSIDE PARK


Part I of an Exploratory Study to Establish a Special Improvement
District on Springfield and South Orange Avenues, Newark, NJ

Report to the Corinthian Housing Development Corporation and New Community Corporation

May 11, 1998


Business Needs



The needs existing in the neighborhood concerning the merchants were made visible through the survey findings.
The survey conducted in the area provided information on some of the perceptions that the businesses have concerning some security measures. Some results that directly affect the perceptions are expressed in the Table below:

Table XIX: Satisfaction Level with Municipal Services

Conditions Road Sidewalk Loitering Lighting Parking Transit
Satisfied 78.8% 65.4% 36.5% 69.2% 67.3% 84.6%
Not Satisfied 21.2% 34.6% 61.5% 30.8% 28.8% 13.5%
Source: 1998 Project Community Survey
N=52



One of the findings above, the satisfaction with police patrol, can be compared with the ones of the next table, showing the five most important improvements to the neighborhood that would benefit the businesses. The next table represents a compiled perception of the perception of the merchants surveyed concerning the most important improvements needed. The striking point here is that more police and security patrol was seen by 48.1% of the surveyed people as the most important improvement. When comparing the other perceptions about their satisfaction level with the improvements that would benefit their businesses, the same comparison can be made. While 69.2% answered they were satisfied with street lighting, 23.1% of the surveyed people viewed more street lighting as an important improvement that would benefit their businesses.

Table XX: Five Most Important Improvements to the Neighborhood that Would Benefit the Businesses

Improvements Percentage
Police Patrols 48.1%
Access to Capital 36.5%
Attracting new business 32.7%
Street Cleanup 30.8%
More Street Lighting 23.1%

At the same time, many of the businesses were affected by some type of crime. The most common crimes that affected the business in the study area were burglary with 65.4%, drug dealing with 63.5%, and loitering with 61.5%. On the other end, only 28.8% said that they had been affected by employee theft and only 42.3% by robbery. The findings are presented below.

Table XXI: Types of Crimes that Affect Businesses

Types of Crime Have affecteds the business Have not affected the business
Burglaries 65.4% 34.6%
Vandalism 48.1% 51.9%
Shoplifting 34.6% 61.5%
Vehicle Damage 48.1% 50.0%
Robbery 42.3% 55.8%
Loitering 61.5% 36.5%
Drug Dealing 63.5% 34.6%
Employee Theft 28.8% 67.3%
Source: 1998 Project Community Survey
Note: Some Results may not add up to 100% becuase of people surveyed did not answer the question.




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