Think Positive in Action
Point Pleasant is not the only town acting to increase helmet use by children. Beginning in June 2009, the Hoboken Police Department kicked-off a “Think Positive” program in collaboration with the Brain Injury Association of New Jersey and Jersey City Medical Center’s Trauma Division. Throughout the summer, children in Hoboken under 17 years of age seen wearing a helmet while participating in a wheeled sports activity were issued a “positive ticket” as a reward for practicing safe and responsible behavior. Each “ticket” included both a reward and information for children and their parents to read on brain injury and helmet use. The rewards, donated by Rita’s Ices and Johnny Rockets, were redeemable for a free water ice or an ice cream sundae. Throughout the summer, the Hoboken Police Department gave out approximately 200 positive “tickets.” At the same time, thanks to a grant from the New Jersey Division of Highway Traffic Safety, 150 bicycle helmets were distributed to children who did not have one.
The Hoboken “Think Positive” program wrapped up this fall and sponsors are impressed with the results. Reports show that the child helmet usage rate increased from 40.4% to 63.1%, a gain of 23%. Referencing these results, Marissa Fisher, RN, the Injury Prevention Coordinator for the Trauma Division at Jersey City Medical Center, concluded that “using positive