Safe Routes Scoop


line is blurred between zones, in locations where pedestrian infrastructure is underdeveloped, and in locations where there is dense residential development.


“Drive 25” campaigns form the education wing of a three-pronged strategy to combat speeding in neighborhood zones. Combined with sensible street design–such as using high-visibility paint–and enhanced enforcement and outreach by the police, speeds can be brought down and safety awareness brought up.


“We have found that the best place to start is by connecting with folks who have positive energy,” said Tom Everson of the Keep Kids Alive Drive 25â campaign (KKAD),a non-profit organization based in Omaha, Nebraska.


Everson has supported traffic-safety efforts at the neighborhood, municipal and county level around the country since 1998, helping local citizens get involved in hundreds of cities in 47 states to date. The mission of Keep Kids Alive Drive 25 is to end all deaths and injuries caused by speeding.


Organized “Drive 25” events have included posting new speed limit signs, utilizing speed counters and digital radar stands, and distributing pamphlets that describe the dangers of speeding. Motorists have been challenged to pledge in writing to

drive 25 mph or less and to be more aware of pedestrians. Participating in local events, offering programs at schools and hosting driver training programs are other common activities of “Drive 25” campaigners.


Training and materials are needed for each step, and resources have been growing along with reports of positive results. Media events are also encouraged and pursued. Whether you respond to “5 mph, the difference between a hit and a miss,” or “Obey the sign or pay the fine,” “Drive 25” campaigns actively seek your attention.


Inspired by “Drive 25” campaigns, concerned residents in some communities have literally taken to the streets to monitor and address speeding. Armed with radar guns, street and lawn signs, and a passion for safety, residents and business owners have become bold about asking drivers to slow down. In some communities, residents can be found reaching out to their neighbors on this issue. This approach is particularly effective, as one study found that almost three of every four drivers exceeding the speed limit at dangerous levels live in the neighborhood where the offense occurred.


In addition to KKAD, the Federal Highway Administration (FHWA) provides planning and marketing materials through its Pedestrian

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