line is blurred between zones, in locations where pedestrian infrastructure is underdeveloped, and in locations where there is dense residential development.
“Drive 25” campaigns form the education wing of a three-pronged strategy to combat speeding in neighborhood zones. Combined with sensible street design–such as using high-visibility paint–and enhanced enforcement and outreach by the police, speeds can be brought down and safety awareness brought up.
“We have found that the best place to start is by connecting with folks who have positive energy,” said Tom Everson of the Keep Kids Alive Drive 25â campaign (KKAD),a non-profit organization based in Omaha, Nebraska.
Everson has supported traffic-safety efforts at the neighborhood, municipal and county level around the country since 1998, helping local citizens get involved in hundreds of cities in 47 states to date. The mission of Keep Kids Alive Drive 25 is to end all deaths and injuries caused by speeding.
Organized “Drive 25” events have included posting new speed limit signs, utilizing speed counters and digital radar stands, and distributing pamphlets that describe the dangers of speeding. Motorists have been challenged to pledge in writing to