Safe Routes Scoop


Safety Campaign that similarly includes engineering, education and enforcement approaches. The National Highway Traffic Safety Administration (NHTSA) also provides educational material for all ages through its Pedestrian Safety Program, including a Speed Campaign Tool Kit.


The Results
A study conducted in 2001 examined local efforts to reduce driving speeds in Oceanside, Cal., and found a 6 mph decrease in average speeds. A second, in Oro Valley, Ariz., credited the “Drive 25” campaign with helping to reduce average speeds by nearly 14 percent. Law enforcement officials in Bolingbrook, Ill., and New Berlin, Wis., found that “Drive 25” programs help get people directly involved in safety while improving relations between the public and the city.


“When cooperative relationships are established to move together to educate and engage the community,” said Everson, “Keep Kids Alive Drive 25 becomes most effective.” That was the case in Texas, where new legislation has made it easier for cities to reduce the speed limit to 25. This statute allows cities to lower speed limits on residential streets without conducting complicated and expensive traffic studies.


"Drive 25" Campaigns in New Jersey

Active “Drive 25” campaigns are

taking place right here in New

Jersey. In fact, New Jersey has more communities with Keep Kids Alive Drive 25 campaigns than any other state in the nation, many of them inspired by the national Keep Kids Alive Drive 25 campaign. For instance, members of the Riverton Drive 25 organization have made it their goal to raise awareness, develop long-term solutions to encourage drivers to obey local speed limits, and promote pedestrian safety. So far, about 45 residents of this Burlington County community have put up “Drive 25, Keep Kids Alive” signs in their yards, raised a banner over Main Street, and distributed pedestrian-safety flyers and stickers to students at the local school and to passengers at NJ TRANSIT's River LINE stop.


The focus in Freehold Township has been on a “Neighborhood Pace Car Program.” Pace car programs help to protect pedestrians by encourages residents to take responsibility for the impact of their own driving. By participating, these residents agree set the speed of traffic by driving within the 25 mph speed limit and displaying the official Pace Car sticker on their vehicles.


In Bergen County, the local Keep Kids Alive Drive 25 chapter reaches out continuously to the community, both through the media and by delivering programs and events for county residents. In October 2007,

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