Safety Campaign that similarly includes engineering, education and enforcement approaches. The National Highway Traffic Safety Administration (NHTSA) also provides educational material for all ages through its Pedestrian Safety Program, including a Speed Campaign Tool Kit.
A study conducted in 2001 examined local efforts to reduce driving speeds in Oceanside, Cal., and found a 6 mph decrease in average speeds. A second, in Oro Valley, Ariz., credited the “Drive 25” campaign with helping to reduce average speeds by nearly 14 percent. Law enforcement officials in Bolingbrook, Ill., and New Berlin, Wis., found that “Drive 25” programs help get people directly involved in safety while improving relations between the public and the city.
“When cooperative relationships are established to move together to educate and engage the community,” said Everson, “Keep Kids Alive Drive 25 becomes most effective.” That was the case in Texas, where new legislation has made it easier for cities to reduce the speed limit to 25. This statute allows cities to lower speed limits on residential streets without conducting complicated and expensive traffic studies.
"Drive 25" Campaigns in New Jersey
Active “Drive 25” campaigns are